resumarkMarketing manager resume example (2026) with keywords
A marketing manager resume should connect your channels and campaigns to business results: pipeline, revenue, customer acquisition cost or retention. Lead with the channels the post names (paid search, email, SEO, lifecycle), state budgets and team size, and show the tools you use day to day, such as HubSpot, Google Ads and GA4.
Marketing manager resume sample
The same resume as text, so you can copy the structure:
Olivia Grant
Marketing Manager, Growth and Lifecycle
olivia.grant@example.com · (720) 555-0148 · Denver, CO · oliviagrant.example.com
Summary
Marketing manager with 6 years in B2B and direct-to-consumer growth marketing. Runs integrated campaigns across paid search, email and content, and manages budgets against pipeline and CAC targets.
Experience
Marketing Manager, Northwind Outdoor Co., Denver, CO · Mar 2022 – Present
- Manage a $1.2M annual paid media budget across Google Ads and Meta; cut blended CAC 18% in 12 months while holding volume
- Lead a team of 3 (content, lifecycle, paid) and 2 agencies with quarterly plans and weekly reporting
- Rebuilt the email lifecycle program in Klaviyo, growing email-attributed revenue from 14% to 21% of online sales
- Planned the spring product launch across 6 channels, delivering 9,400 pre-orders
Digital Marketing Specialist, Fabrikam Software, Boulder, CO · Jun 2019 – Feb 2022
- Ran the SEO content program; organic sign-ups grew from about 400 to 1,100 a month over two years
- Built HubSpot lead scoring with sales, raising MQL-to-SQL conversion from 22% to 31%
- Managed a monthly webinar series averaging 350 registrants
Skills
Campaign strategy, Paid search, Paid social, Email marketing, SEO, Content strategy, Marketing analytics, Budget management, HubSpot, Klaviyo, Google Ads, Google Analytics 4, Looker Studio
Education
BS Marketing, Lakeshore State University · 2019
Certifications
- Google Ads Search Certification, Google (2025)
What recruiters scan for in a marketing manager resume
- Channel match. Performance, brand, content, lifecycle or product marketing: marketing manager means different jobs at different companies, so mirror the post.
- Money and scale. Budgets managed, team and agency size, number of markets or products.
- Results tied to revenue. Pipeline, CAC, ROAS, conversion rate and retention, not just impressions.
- The stack. Marketing automation, analytics and ad platforms by exact name.
Top 25 marketing manager resume keywords
These are the terms that come up again and again in marketing manager job posts. Use the ones you genuinely have, spelled the way the post spells them.
| Group | Keywords |
|---|---|
| Hard skills (11) | Campaign management, Marketing strategy, Demand generation, Paid search, Paid social, Email marketing, SEO, Content marketing, Marketing analytics, Budget management, Copywriting |
| Tools (8) | HubSpot, Salesforce, Google Ads, Meta Ads Manager, Google Analytics 4, Klaviyo, Looker Studio, Semrush |
| Soft skills (6) | Team leadership, Creativity, Cross-functional collaboration, Presentation skills, Agency management, Prioritization |
See how to find the right keywords in a job post, or paste a post into the free ATS keyword checker to see which you are missing.
Marketing manager resume summary examples
Junior
Marketing coordinator ready for a first manager role, with 3 years running email and social campaigns for a direct-to-consumer brand. Built Klaviyo flows that grew repeat purchases and reports weekly results in GA4.
Mid-level
Marketing manager with 6 years in B2B and direct-to-consumer growth marketing. Runs integrated campaigns across paid search, email and content, manages a $1.2M budget, and reports against CAC and revenue targets.
Senior
Senior marketing manager with 11 years leading demand generation for B2B SaaS. Built a team of 6, owns a $4M program budget, and partners with sales leadership on pipeline targets.
Marketing manager resume bullet examples
Start with a strong verb, name the tool or method, and end with a result. Swap in your own numbers.
- Managed a $1.2M annual paid media budget across Google Ads and Meta, cutting blended CAC 18% in 12 months
- Rebuilt email lifecycle flows in Klaviyo, growing email-attributed revenue from 14% to 21% of online sales
- Planned a spring product launch across 6 channels that delivered 9,400 pre-orders
- Grew organic sign-ups from about 400 to 1,100 a month over two years through an SEO content program
- Built HubSpot lead scoring with sales, raising MQL-to-SQL conversion from 22% to 31%
- Lead a team of 3 marketers and 2 agencies with quarterly plans and weekly reporting
- Launched a referral program that became the third-largest acquisition channel within 6 months
- Set up GA4 and Looker Studio reporting so every campaign is tracked to revenue
- Ran a webinar series averaging 350 registrants per session
- Renegotiated agency retainers down 15% while adding creative testing to the scope
Before and after
| Before | After |
|---|---|
| Managed social media accounts. | Ran paid and organic social for 3 product lines; paid social ROAS rose from 2.1 to 3.4 after a creative testing program. |
| Responsible for email marketing. | Rebuilt Klaviyo welcome, browse and win-back flows, growing email-attributed revenue from 14% to 21% of online sales. |
| Led marketing campaigns. | Planned and led a spring launch across email, paid social, search, PR, retail and influencers that delivered 9,400 pre-orders. |
| Improved lead quality. | Built HubSpot lead scoring with sales leadership, raising MQL-to-SQL conversion from 22% to 31% in two quarters. |
How to write the skills section
- Separate channels (paid search, SEO, lifecycle) from tools (HubSpot, GA4). Posts list both and recruiters search both.
- Name the ad platforms where you have spent real budget; put the amounts in bullets.
- Add certifications only if current, such as Google Ads or HubSpot, in their own section.
Common marketing manager resume mistakes
- Leading with vanity metrics such as impressions and followers when the post asks about pipeline or revenue.
- Not saying what you owned and what an agency did.
- Sending the same resume to brand, product marketing and performance roles. They need different keywords.
- A designed, two-column resume an ATS cannot parse. Show design skills through a portfolio link instead.
Check your resume against a real marketing manager job post. Paste a marketing manager job post and your resume into Resumark to get a 0–100 match score, the keywords you are missing, and a tailored rewrite that never adds skills you do not have.
Related guides
- Sales representative resume example
- Product manager resume example
- How to tailor your resume to a job description
- How to find resume keywords in a job post
- Free ATS-friendly resume templates
- Free ATS resume keyword checker
Frequently asked questions
What metrics should a marketing manager put on a resume?
Use the ones the business cares about for that role: pipeline, revenue, CAC, ROAS, conversion rate, retention or share of revenue by channel. Add budget and team size for scale. Impressions and followers belong only on brand or social resumes, and then with context.
Should a marketing manager resume have a portfolio link?
For content, brand and creative roles, yes: link a short page with three or four campaigns and their results. For performance and lifecycle roles, results in bullets usually matter more than a portfolio.
How do I tailor a marketing resume to a job post?
Find the channels and tools the post repeats and make sure each one you have appears in a bullet and in your skills. Then reorder bullets so the most relevant channel comes first, and adjust your summary to name the role's focus.